The rose that was raised
Our renowned Idôle fragrance combines rose and water for the first time, showcasing the power of nature in a refreshing new way.
Idole Rose is recycled by using discarded rose water and repurposing it into the final formulation.

What is fragrance upcycling?
Upcycling, also known as creative reuse, is the process of transforming waste materials into unique, higher-quality products.
It's an important way for all of us to better use the planet's resources and reduce our environmental impact.

Orchid-style natural printing
Idôle Now captures the scent of Malaysian orchids without destroying them, thanks to Headspace technology.
The unique, natural fragrance is translated into a musky orchid, adding a warm, elegant touch to Idôle Now's powerful composition, while preserving the floral essence.

What is HEADSPACE for perfume?
Headspace allows us to capture the natural elements of orchids and then create a fragrance without harming the flowers.

Duo Vanilla Extra
Using biotechnology, the Idôle Vanilla Bourbon brew is enhanced with natural vanillin made from recycled ingredients.
This captivating new aspect blossoms with an even more addictive and powerful trail.

What are the ingredients used to create the new fragrance?
Repurposing ingredients is giving them new life and reinventing them.